PROPOSED BUSINESS STARTEGY TO INCREASE STUDENT ENROLLMENT OF THE MASTER OF INDUSTRIAL PHARMACHY PROGRAM AT ITB
he declining enrollment in the Master of Industrial Pharmacy (MFI) program at ITB has become a important issue, it needs a strategic way to manage sustainability in a competitive academic landscape. This research focuses on formulating a strategy to improve the declining enrollment by analyzing b...
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/87812 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | he declining enrollment in the Master of Industrial Pharmacy (MFI) program at
ITB has become a important issue, it needs a strategic way to manage sustainability
in a competitive academic landscape. This research focuses on formulating a
strategy to improve the declining enrollment by analyzing both internal and external
factors affecting the program. Using frameworks such as value chain analysis,
resource evaluation, Five Industry Forces, and general environment analysis, this
study aims to identify strengths, weaknesses, opportunities, and threats to develop
actionable strategies. The research uses qualitative methods, including interviews
and document reviews, to collect data on institutional capabilities, external market
forces, and student expectations. Through SWOT analysis and strategic planning,
the study proposes solutions to increase the program’s visibility, align curriculum
offerings with industry demands, and improve overall competitiveness. The
outcomes are expected to contribute to the academic literature on strategic
management in higher education and offer practical insights for addressing
enrollment challenges in specialized programs. |
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