PROPOSED BUSINESS STARTEGY TO INCREASE STUDENT ENROLLMENT OF THE MASTER OF INDUSTRIAL PHARMACHY PROGRAM AT ITB

• Main Author: Zidane Rusbagja, Muhammad
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/87812
• Institution: Institut Teknologi Bandung

he declining enrollment in the Master of Industrial Pharmacy (MFI) program at ITB has become a important issue, it needs a strategic way to manage sustainability in a competitive academic landscape. This research focuses on formulating a strategy to improve the declining enrollment by analyzing both internal and external factors affecting the program. Using frameworks such as value chain analysis, resource evaluation, Five Industry Forces, and general environment analysis, this study aims to identify strengths, weaknesses, opportunities, and threats to develop actionable strategies. The research uses qualitative methods, including interviews and document reviews, to collect data on institutional capabilities, external market forces, and student expectations. Through SWOT analysis and strategic planning, the study proposes solutions to increase the program’s visibility, align curriculum offerings with industry demands, and improve overall competitiveness. The outcomes are expected to contribute to the academic literature on strategic management in higher education and offer practical insights for addressing enrollment challenges in specialized programs.