The Decision-Making Process of IMC Activities in the Sponsorship Bidding of Bank Jatim for the 2014 Jazz Traffic Festival Event

• Main Authors: Gancar Candra Premananto, Rangga Ananta Zulkifli
• Format: Article PeerReviewed
• Language: English; Indonesian; English
• Published: Primrose Hall Publishing Group 2020
• Subjects: H Social Sciences; HD5701-6000.9 Labor market. Labor supply. Labor demand; HF5410-5417.5 Marketing. Distribution of products
• Online Access: http://repository.unair.ac.id/100076/1/Gancar%20Candra%20P_Karil%2004.2_The%20Decision-Making%20Process%20of%20IMC%20....pdf; http://repository.unair.ac.id/100076/2/Gancar%20Candra%20P_Peer%20Review%20004.2.pdf; http://repository.unair.ac.id/100076/3/Gancar%20CP_Similarity%2004.2_The%20Decision-Making%20Process%20of%20IMC%20Activities%20in%20the%20Sponsorship%20Bidding%20of%20Bank%20Jatim%20for%20the%202014%20Jazz%20Traffic%20Festival%20Event.pdf; http://repository.unair.ac.id/100076/; https://www.ijicc.net/index.php/ijicc-editions/2020/160-vol-11-iss-9
• Institution: Universitas Airlangga

This study aims to determine the activity of Integrated Marketing Communication (IMC) conducted by Bank Jatim in performing event sponsorship activities for the Jazz Traffic Festival 2014. This study is a qualitative research using the case study method. The data collection uses in depth interviews...