Holistic Marketing 3.0: Menuju Organisasi Spiritual

• Main Author: Gancar Candra Premananto
• Format: Article PeerReviewed
• Language: Indonesian; Indonesian
• Published: Universitas Muhammadiyah Surakarta 2014
• Subjects: H Social Sciences; HD5701-6000.9 Labor market. Labor supply. Labor demand; HF5410-5417.5 Marketing. Distribution of products
• Online Access: http://repository.unair.ac.id/100113/1/Gancar%20Candra%20P_Karil%2006_Holistic%20Marketing%203.0.pdf; http://repository.unair.ac.id/100113/2/Gancar%20Candra%20P_Peer%20Review%20006.pdf; http://repository.unair.ac.id/100113/; http://journals.ums.ac.id/index.php/benefit/article/view/1398; https://doi.org/10.23917/benefit.v18i2.1398
• Institution: Universitas Airlangga

Holistic Marketing is become new mantra for marketer in this 21 century. The concept builds on 4 pillars which are integrated marketing, internal marketing, performance marketing and relationship marketing. The point of that concept is about the important things is to make relationship to everybody...