Holistic Marketing 3.0: Menuju Organisasi Spiritual
Holistic Marketing is become new mantra for marketer in this 21 century. The concept builds on 4 pillars which are integrated marketing, internal marketing, performance marketing and relationship marketing. The point of that concept is about the important things is to make relationship to everybody...
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Universitas Muhammadiyah Surakarta
2014
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Online Access: | http://repository.unair.ac.id/100113/1/Gancar%20Candra%20P_Karil%2006_Holistic%20Marketing%203.0.pdf http://repository.unair.ac.id/100113/2/Gancar%20Candra%20P_Peer%20Review%20006.pdf http://repository.unair.ac.id/100113/ http://journals.ums.ac.id/index.php/benefit/article/view/1398 https://doi.org/10.23917/benefit.v18i2.1398 |
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id-langga.1001132020-10-15T11:33:26Z http://repository.unair.ac.id/100113/ Holistic Marketing 3.0: Menuju Organisasi Spiritual Gancar Candra Premananto H Social Sciences HD5701-6000.9 Labor market. Labor supply. Labor demand HF5410-5417.5 Marketing. Distribution of products Holistic Marketing is become new mantra for marketer in this 21 century. The concept builds on 4 pillars which are integrated marketing, internal marketing, performance marketing and relationship marketing. The point of that concept is about the important things is to make relationship to everybody and to every stakeholders. The concepts still on development process by Kotler & Keller. This conceptual article proposed that Holistic Marketing proposed by Kotler & Keller still discuss about horizontal relationship. It is not include the important relationship that should be building by human, which is relationship to God. Those relationship can make organization can apply the concept of HabluminaLLAH, habluminannas dan rahmatan lil’alamin. The concept proposed as Holistic Marketing 3.0, to make more complete and holistic relationship. Universitas Muhammadiyah Surakarta 2014-12 Article PeerReviewed text id http://repository.unair.ac.id/100113/1/Gancar%20Candra%20P_Karil%2006_Holistic%20Marketing%203.0.pdf text id http://repository.unair.ac.id/100113/2/Gancar%20Candra%20P_Peer%20Review%20006.pdf Gancar Candra Premananto (2014) Holistic Marketing 3.0: Menuju Organisasi Spiritual. Jurnal Manajemen dan Bisnis BENEFIT, 18 (2). pp. 38-51. ISSN 1410-4571, e-ISSN: 2541-2604 http://journals.ums.ac.id/index.php/benefit/article/view/1398 https://doi.org/10.23917/benefit.v18i2.1398 |
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H Social Sciences HD5701-6000.9 Labor market. Labor supply. Labor demand HF5410-5417.5 Marketing. Distribution of products |
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H Social Sciences HD5701-6000.9 Labor market. Labor supply. Labor demand HF5410-5417.5 Marketing. Distribution of products Gancar Candra Premananto Holistic Marketing 3.0: Menuju Organisasi Spiritual |
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Holistic Marketing is become new mantra for marketer in this 21 century. The concept builds on 4 pillars which are integrated marketing, internal marketing, performance marketing and relationship marketing. The point of that concept is about the important things is to make relationship to everybody and to every stakeholders. The concepts still on development process by Kotler & Keller. This conceptual article proposed that Holistic Marketing proposed by Kotler & Keller still discuss about horizontal relationship. It is not include the important relationship that should be building by human, which is relationship to God. Those relationship can make organization can apply the concept of HabluminaLLAH, habluminannas dan rahmatan lil’alamin. The concept proposed as Holistic Marketing 3.0, to make more complete and holistic relationship. |
format |
Article PeerReviewed |
author |
Gancar Candra Premananto |
author_facet |
Gancar Candra Premananto |
author_sort |
Gancar Candra Premananto |
title |
Holistic Marketing 3.0: Menuju Organisasi Spiritual |
title_short |
Holistic Marketing 3.0: Menuju Organisasi Spiritual |
title_full |
Holistic Marketing 3.0: Menuju Organisasi Spiritual |
title_fullStr |
Holistic Marketing 3.0: Menuju Organisasi Spiritual |
title_full_unstemmed |
Holistic Marketing 3.0: Menuju Organisasi Spiritual |
title_sort |
holistic marketing 3.0: menuju organisasi spiritual |
publisher |
Universitas Muhammadiyah Surakarta |
publishDate |
2014 |
url |
http://repository.unair.ac.id/100113/1/Gancar%20Candra%20P_Karil%2006_Holistic%20Marketing%203.0.pdf http://repository.unair.ac.id/100113/2/Gancar%20Candra%20P_Peer%20Review%20006.pdf http://repository.unair.ac.id/100113/ http://journals.ums.ac.id/index.php/benefit/article/view/1398 https://doi.org/10.23917/benefit.v18i2.1398 |
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