The Dark Side of Life Insurance in Achieving Sales Target

• Main Authors: Ayunda Nirmala, Gancar Candra Premananto
• Format: Book Section PeerReviewed
• Language: English; Indonesian; English
• Published: Universitas Pendidikan Indonesia 2018
• Subjects: H Social Sciences; HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives; HG8011-9999 Insurance
• Online Access: http://repository.unair.ac.id/100127/1/Gancar%20Candra%20P_Karil%2014_The%20dark%20side%20of%20Sales%20Person%20GCBME%202018.pdf; http://repository.unair.ac.id/100127/2/Gancar%20Candra%20P_Peer%20Review%20014.pdf; http://repository.unair.ac.id/100127/3/Gancar%20CP_Similarity%2014_The%20Dark%20Side%20of%20Life%20Insurance%20in%20Achieving%20Sales%20Target.pdf; http://repository.unair.ac.id/100127/; https://bme.conference.upi.edu/2018/
• Institution: Universitas Airlangga

In this study, the researcher wanted to know more about what unethical things the marketer did, and also what consideration factors make marketers unethical, and how far the supervisor knows the unethical actions performed by insurance marketers. The research method used is qualitative approach with...