Determinan Minat Bertransaksi Untuk Membeli Barang Melalui Marketplace Khusus Wanita Di Surabaya (Studi Kasus Pada Tokopedia, Bukalapak, dan Shopee)

• Main Author: Pricylia Natalina Rajagukguk, -
• Format: Theses and Dissertations NonPeerReviewed
• Language: Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian
• Published: 2020
• Subjects: HD3611-4730.9 Industrial policy. The state and industrial organization Including licensing of occupations and professions, subsidies, inspection, government ownership, municipal services; HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
• Online Access: http://repository.unair.ac.id/104127/1/1.%20HALAMAN%20JUDUL.pdf; http://repository.unair.ac.id/104127/3/2.%20ABSTRAK.pdf; http://repository.unair.ac.id/104127/2/3.%20DAFTAR%20ISI.pdf; http://repository.unair.ac.id/104127/4/4%20BAB%20I%20PENDAHULUAN.pdf; http://repository.unair.ac.id/104127/6/5.%20BAB%20II%20TINJAUAN%20PUSTAKA.pdf; http://repository.unair.ac.id/104127/5/6.%20BAB%20III%20METODE%20PENELITIAN.pdf; http://repository.unair.ac.id/104127/7/7.%20BAB%20IV%20HASIL%20DAN%20PEMBAHASAN.pdf; http://repository.unair.ac.id/104127/8/8.%20BAB%20V%20KESIMPULAN%20DAN%20SARAN.pdf; http://repository.unair.ac.id/104127/9/9.%20DAFTAR%20PUSTAKA.pdf; http://repository.unair.ac.id/104127/11/10.%20LAMPIRAN%20.pdf; http://repository.unair.ac.id/104127/10/A.05-21-embargo%20-%20pricylia%20natalina.pdf; http://repository.unair.ac.id/104127/; http://lib.unair.ac.id
• Institution: Universitas Airlangga

Tujuan dari penelitian ini adalah menguji faktor – faktor yang memengaruhi dalam minat bertransaksi membeli barang melalui marketplace khusus wanita di Surabaya. Penelitian ini menguji variabel independen yaitu, Brand Ambassador, Influencer¸ harga, biaya pengiriman, dan metode pembayaran,. Sedangkan...