A conceptual framework for relationship between symbolic risk consumption with electronic word of Mouth

• Main Authors: Sri Hartini, Dien Mardhiyah, Sukaris
• Format: Article PeerReviewed
• Language: English; Indonesian; English; English
• Published: Universidad del Zulia 2020
• Subjects: H Social Sciences; HD61 Risk Management; HF Commerce; HF5410-5417.5 Marketing. Distribution of products
• Online Access: http://repository.unair.ac.id/105829/1/Sri%20Hartini_Karil%2009_A%20Conceptual%20framework.pdf; http://repository.unair.ac.id/105829/2/Sri%20Hartini_Peer%20Review%20009.pdf; http://repository.unair.ac.id/105829/3/Sri%20Hartini_Similarity%2009-A%20conceptual%20framework.pdf; http://repository.unair.ac.id/105829/4/Sri%20Hartini_Bukti%20Koresponden09_A%20conceptual%20framework.pdf; http://repository.unair.ac.id/105829/; https://produccioncientificaluz.org/index.php/opcion/article/view/31774
• Institution: Universitas Airlangga

The study aims to investigate a conceptual framework for the relationship between symbolic risk consumption with Electronic Word of Mouth (EWOM) to experience sharing via comparative qualitative research methods. As a result, epistemic value is created when a product arouses curiosity, gives new things and or satisfies the desire of knowledge. In conclusion, businesses can implement the findings of this study to improve destination management which prioritizes the value that tourists will get when visiting a destination.