A conceptual framework for relationship between symbolic risk consumption with electronic word of Mouth

• Main Authors: Sri Hartini, Dien Mardhiyah, Sukaris
• Format: Article PeerReviewed
• Language: English; Indonesian; English; English
• Published: Universidad del Zulia 2020
• Subjects: H Social Sciences; HD61 Risk Management; HF Commerce; HF5410-5417.5 Marketing. Distribution of products
• Online Access: http://repository.unair.ac.id/105829/1/Sri%20Hartini_Karil%2009_A%20Conceptual%20framework.pdf; http://repository.unair.ac.id/105829/2/Sri%20Hartini_Peer%20Review%20009.pdf; http://repository.unair.ac.id/105829/3/Sri%20Hartini_Similarity%2009-A%20conceptual%20framework.pdf; http://repository.unair.ac.id/105829/4/Sri%20Hartini_Bukti%20Koresponden09_A%20conceptual%20framework.pdf; http://repository.unair.ac.id/105829/; https://produccioncientificaluz.org/index.php/opcion/article/view/31774
• Institution: Universitas Airlangga

The study aims to investigate a conceptual framework for the relationship between symbolic risk consumption with Electronic Word of Mouth (EWOM) to experience sharing via comparative qualitative research methods. As a result, epistemic value is created when a product arouses curiosity, gives new thi...