A Multimodal Analysis Of Daily Life Of Women Wear Hijab In Shopee Barokah Advertisement

• Main Author: Ferlia Anggradita, -
• Format: Theses and Dissertations NonPeerReviewed
• Language: English; English; Indonesian; English; English; English; English; English; English; English; Indonesian
• Published: 2021
• Subjects: BP174-190 The practice of Islam; HQ1101-2030.7 Women. Feminism
• Online Access: https://repository.unair.ac.id/111920/1/1.%20HALAMAN%20JUDUL.pdf; https://repository.unair.ac.id/111920/2/2.%20TABLE%20OF%20CONTENTS.pdf; https://repository.unair.ac.id/111920/3/3.%20ABSTRACT.pdf; https://repository.unair.ac.id/111920/4/4.%20CHAPTER%20I%20INTRODUCTION.pdf; https://repository.unair.ac.id/111920/5/5.%20CHAPTER%20II%20LITERATURE%20REVIEW.pdf; https://repository.unair.ac.id/111920/6/6.%20CHAPTER%20III%20METHOD%20OF%20THE%20STUDY.pdf; https://repository.unair.ac.id/111920/7/7.%20CHAPTER%20IV%20RESULTS%20AND%20DISCUSSION.pdf; https://repository.unair.ac.id/111920/8/8.%20CHAPTER%20V%20CONCLUSION.pdf; https://repository.unair.ac.id/111920/9/9.%20REFERENCES.pdf; https://repository.unair.ac.id/111920/10/10.%20APPENDIX.pdf; https://repository.unair.ac.id/111920/11/PERNYATAAN%20KESEDIAAN%20PUBLIKASI.pdf; https://repository.unair.ac.id/111920/; http://www.lib.unair.ac.id
• Institution: Universitas Airlangga

Meningkatnya pengguna hijab membuat banyak desainer menciptakan busana muslimah yang ramah digunakan untuk keseharian wanita muslimah dan tidak membatasi geraknya. Fenomena ini muncul dalam salah satu iklan perusahaan e-commerce terkemuka di Indonesia yaitu Shopee Barokah untuk menarik minat konsume...