Effect of Autotelic and Haptic Clues on Product Evaluation

• Main Author: Masmira Kurniawati, -
• Format: Conference or Workshop Item PeerReviewed
• Language: English; Indonesian; English
• Published: 2016
• Subjects: H Social Sciences; HF Commerce; HF5410-5417.5 Marketing. Distribution of products
• Online Access: https://repository.unair.ac.id/113861/6/Masmira_Artikel705_Effect-of-Autotelic.pdf; https://repository.unair.ac.id/113861/1/Masmira_Peer%20Review705.pdf; https://repository.unair.ac.id/113861/2/Masmira_Similarity705_Effect%20of%20Autotelic.pdf; https://repository.unair.ac.id/113861/; http://www.iaoiusa.org/icoi/downloads
• Institution: Universitas Airlangga

As a part of buying decision process, consumers usually touch the product of interest to get more information. Consumers touch the product as part of their habit as well without intending to buy the product, but still make evaluation from the touch. Peck dan Childers (2003a) stated that every indivi...