Effect of Autotelic and Haptic Clues on Product Evaluation
As a part of buying decision process, consumers usually touch the product of interest to get more information. Consumers touch the product as part of their habit as well without intending to buy the product, but still make evaluation from the touch. Peck dan Childers (2003a) stated that every indivi...
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Format: | Conference or Workshop Item PeerReviewed |
Language: | English Indonesian English |
Published: |
2016
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Online Access: | https://repository.unair.ac.id/113861/6/Masmira_Artikel705_Effect-of-Autotelic.pdf https://repository.unair.ac.id/113861/1/Masmira_Peer%20Review705.pdf https://repository.unair.ac.id/113861/2/Masmira_Similarity705_Effect%20of%20Autotelic.pdf https://repository.unair.ac.id/113861/ http://www.iaoiusa.org/icoi/downloads |
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Institution: | Universitas Airlangga |
Language: | English Indonesian English |
Internet
https://repository.unair.ac.id/113861/6/Masmira_Artikel705_Effect-of-Autotelic.pdfhttps://repository.unair.ac.id/113861/1/Masmira_Peer%20Review705.pdf
https://repository.unair.ac.id/113861/2/Masmira_Similarity705_Effect%20of%20Autotelic.pdf
https://repository.unair.ac.id/113861/
http://www.iaoiusa.org/icoi/downloads