The Commodification of Nutritious Milk in Prenagen Advertisement Entitled Dian Sastro's Happiest Moment with PRENAGEN Mommy

• Main Author: Tsaniyatul Haliyah
• Format: Theses and Dissertations NonPeerReviewed
• Language: English; English; English; English; English; English; English; English; English
• Published: 2014
• Subjects: P Language and Literature; PR83 English literature
• Online Access: https://repository.unair.ac.id/117587/1/1.%20HALAMAN%20JUDUL.pdf; https://repository.unair.ac.id/117587/2/2.%20DAFTAR%20ISI.pdf; https://repository.unair.ac.id/117587/3/3.%20ABSTRAK.pdf; https://repository.unair.ac.id/117587/4/4.%20BAB%20I%20PENDAHULUAN.pdf; https://repository.unair.ac.id/117587/5/5.%20BAB%20II%20TINJAUAN%20PUSTAKA.pdf; https://repository.unair.ac.id/117587/6/6.%20BAB%20III%20METODOLOGI%20PENELITIAN.pdf; https://repository.unair.ac.id/117587/7/7.%20BAB%20IV%20HASIL%20DAN%20ANALISA.pdf; https://repository.unair.ac.id/117587/8/8.%20BAB%20V%20KESIMPULAN.pdf; https://repository.unair.ac.id/117587/9/9.%20DAFTAR%20PUSTAKA.pdf; https://repository.unair.ac.id/117587/; http://www.lib.unair.ac.id
• Institution: Universitas Airlangga

This study examines how the commodification of nutritious milk occurs in Prenagen mommy advertisement entitled Dian Sastro's Happiest Moment with PRENAGEN Mommy. Qualitative approach used in this study to conduct descriptive analysis about the issue. Semiotics theory by Roland Barthes and commo...