ANALISIS MODEL BISNIS RUMAH SAKIT UNIVERSITAS AIRLANGGA DENGAN BUSINESS MODEL CANVAS DAN BLUE OCEAN STRATEGY DALAM ERA JAMINAN KESEHATAN NASIONAL 2014
Business model and strategy which can be used to increase the utilization of the hospitals are Business Model Canvas and Blue Ocean Strategy. The objective of this study was to create a recommendation to increase the utilization of Airlangga University Hospital through marketing strategy with Busine...
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| Format: | Theses and Dissertations NonPeerReviewed |
| Language: | English Indonesian |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://repository.unair.ac.id/38910/2/gdlhub-gdl-s2-2014-purnomoari-33792-8.abstr-t.pdf http://repository.unair.ac.id/38910/13/gdlhub-gdl-s2-2014-purnomoari-33792-1.fulltext.pdf http://repository.unair.ac.id/38910/ http://lib.unair.ac.id |
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| Institution: | Universitas Airlangga |
| Language: | English Indonesian |