PENGARUH KREDIBILITAS KOMUNIKATOR MALE BEAUTY VLOGGER ENDI FENG TERHADAP BRAND TRUST MIZZU COSMETICS

PENGARUH KREDIBILITAS KOMUNIKATOR MALE BEAUTY VLOGGER ENDI FENG TERHADAP BRAND TRUST MIZZU COSMETICS

Penelitian ini berfokus pada kepercayaaan penonton vlog kecantikan dengan menguji pengaruh male beauty vlogger Endi Feng sebagai sumber informasi terhadap brand trust mizzu cosmetics. Peneliti menggunakan variabel source credibility (Ohanian, 1990) dan Brand Trust (Delgado&Ballester, 2011)....

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Bibliographic Details
Main Author: WIDYATRI RAMADHANI SUDIBYO, 071714853014
Format: Theses and Dissertations NonPeerReviewed
Language:English
English
English
Indonesian
Published: 2019
Subjects:
P87-96 Communication. Mass media
Online Access:http://repository.unair.ac.id/92493/1/TSK%2012%2019%20Sud%20p%20ABSTRAK.pdf
http://repository.unair.ac.id/92493/2/TSK%2012%2019%20Sud%20p%20DAFTAR%20ISI.pdf
http://repository.unair.ac.id/92493/3/TSK%2012%2019%20Sud%20p%20DAFTAR%20PUSTAKA.pdf
http://repository.unair.ac.id/92493/4/TSK%2012%2019%20Sud%20p.pdf
http://repository.unair.ac.id/92493/
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Institution: Universitas Airlangga
Language: English
English
English
Indonesian

Internet

http://repository.unair.ac.id/92493/1/TSK%2012%2019%20Sud%20p%20ABSTRAK.pdf
http://repository.unair.ac.id/92493/2/TSK%2012%2019%20Sud%20p%20DAFTAR%20ISI.pdf
http://repository.unair.ac.id/92493/3/TSK%2012%2019%20Sud%20p%20DAFTAR%20PUSTAKA.pdf
http://repository.unair.ac.id/92493/4/TSK%2012%2019%20Sud%20p.pdf
http://repository.unair.ac.id/92493/

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