PENGARUH KREDIBILITAS KOMUNIKATOR MALE BEAUTY VLOGGER ENDI FENG TERHADAP BRAND TRUST MIZZU COSMETICS
Penelitian ini berfokus pada kepercayaaan penonton vlog kecantikan dengan menguji pengaruh male beauty vlogger Endi Feng sebagai sumber informasi terhadap brand trust mizzu cosmetics. Peneliti menggunakan variabel source credibility (Ohanian, 1990) dan Brand Trust (Delgado&Ballester, 2011)....
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses and Dissertations NonPeerReviewed |
| Language: | English English English Indonesian |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://repository.unair.ac.id/92493/1/TSK%2012%2019%20Sud%20p%20ABSTRAK.pdf http://repository.unair.ac.id/92493/2/TSK%2012%2019%20Sud%20p%20DAFTAR%20ISI.pdf http://repository.unair.ac.id/92493/3/TSK%2012%2019%20Sud%20p%20DAFTAR%20PUSTAKA.pdf http://repository.unair.ac.id/92493/4/TSK%2012%2019%20Sud%20p.pdf http://repository.unair.ac.id/92493/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universitas Airlangga |
| Language: | English English English Indonesian |
Be the first to leave a comment!