Mapping Customers: A Case Study of a University Hospital in Indonesia

• Main Authors: Purwaningsih, Nyoman Anita Damayanti, Nasronudin, Thini Nurul Rochmah
• Format: Article PeerReviewed
• Language: English; English; English
• Published: Indian Journal of Public Health Research & Development 2018
• Subjects: R Medicine; RA960-1000.5 Medical centers. Hospitals. Dispensaries. Clinics
• Online Access: http://repository.unair.ac.id/92679/1/10%20IJPHRD%20November%202018%20Special%20Issue%20as%20on%2015.11.2018-196-199.pdf; http://repository.unair.ac.id/92679/2/KARYA%20ILMIAH%2010.pdf; http://repository.unair.ac.id/92679/3/10%20Mapping%20Customers_%20A%20Case%20Study%20of%20a%20University%20Hospital%20in%20Indonesia.pdf; http://repository.unair.ac.id/92679/; https://www.ijphrd.com
• Institution: Universitas Airlangga

Hospitals as health providers seek to understand the customers’ needs concerning the healthcare services. The success of the hospital management depends on how the hospitals meet the customer’s needs by understanding the situation and conditions of the customers, including knowing where the customer...