Pengaruh Disclosure Language Dan Message Type Pada Konten Video Review Di Youtube Terhadap Influencer Credibility, Review Trustworthiness, Dan Recommendation Behavioral Intentions Produk Smartphone

• Main Author: Satrio Adi Wicaksono
• Format: Theses and Dissertations NonPeerReviewed
• Language: Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian
• Published: 2020
• Subjects: HF5410-5417.5 Marketing. Distribution of products
• Online Access: http://repository.unair.ac.id/97405/1/1.%20HALAMAN%20JUDUL.pdf; http://repository.unair.ac.id/97405/2/2.%20ABSTRAK.pdf; http://repository.unair.ac.id/97405/3/3.%20DAFTAR%20ISI.pdf; http://repository.unair.ac.id/97405/4/4.%20BAB%201%20PENDAHULUAN.pdf; http://repository.unair.ac.id/97405/5/5.%20BAB%202%20TINJAUAN%20PUSTAKA.pdf; http://repository.unair.ac.id/97405/6/6.%20BAB%203%20METODE%20PENELITIAN.pdf; http://repository.unair.ac.id/97405/7/7.%20BAB%204%20HASIL%20ANALISIS%20DATA%20DAN%20PEMBAHASAN.pdf; http://repository.unair.ac.id/97405/8/8.%20BAB%205%20SIMPULAN%20DAN%20SARAN.pdf; http://repository.unair.ac.id/97405/9/9.%20DAFTAR%20PUSTAKA.pdf; http://repository.unair.ac.id/97405/10/10.%20LAMPIRAN.pdf; http://repository.unair.ac.id/97405/; http://lib.unair.ac.id
• Institution: Universitas Airlangga

Penelitian ini menguji perbedaan influencer credibility dan review trustworthiness pada produk smartphone berdasarkan strategi disclosure language dan message type pada konten video review yang diunggah influencer di YouTube menggunakan uji MANOVA. Kemudian menguji pengaruh influencer credibility da...