SISTEM APLIKASI MOBILE ADVERTISING BERBASIS GRAFIS DAN ANIMASI (STUDI: PT. XL AXIATA TBK)
Advertising is an attempt to increase sales. Along with the growth of mobile telecommunications technology, advertising paradigm has changed from the conventional media to mobile advertising. This was done because the ads can be accessed anytime and anywhere. In the present advertising SMS sent in t...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/100595/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=56979 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | Advertising is an attempt to increase sales. Along with the growth of
mobile telecommunications technology, advertising paradigm has changed from
the conventional media to mobile advertising. This was done because the ads can
be accessed anytime and anywhere.
In the present advertising SMS sent in the form of broadcast to the user.
The user interface is text-based applications, user profiling obtained at random
and relatively expensive cost borne by the recipient of advertising. This is exactly
what makes advertising less attractive to the user so that the ads have not been
appropriate to the target.
Weaknesses of mobile advertising application system caused the system to
accommodate the application is not the principle of good advertising, among
others, the ability to display compelling ads, ads with a two-way communication,
user interface according to the principle of HCI, the cost is affordable to the
community and the ability to detect the behavior of consumers
With the development of programming technologies on mobile devices are
increasingly sophisticated, the capacity of GSM networks that adds greater
reliability, increase computing capabilities on mobile devices, the ability of the
application which is expected to be realized.
Detection of user behavior and interactivity capabilities have an important
role in generating targeted ads. Behavior of the user who performed at the time of
receiving advertising will form a pattern that can be translated in the index of
consumer behavior. The pattern was the subject of analysis to determine targets
for advertising of a product to prospective customers need, so ads will be more
effective and efficient. |
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