SISTEM APLIKASI MOBILE ADVERTISING BERBASIS GRAFIS DAN ANIMASI (STUDI: PT. XL AXIATA TBK)

• Main Authors: , Hanafi, , Ir. P. Insap Santosa, M.Sc., Ph.D.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2012
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/100595/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=56979
• Institution: Universitas Gadjah Mada

Advertising is an attempt to increase sales. Along with the growth of mobile telecommunications technology, advertising paradigm has changed from the conventional media to mobile advertising. This was done because the ads can be accessed anytime and anywhere. In the present advertising SMS sent in the form of broadcast to the user. The user interface is text-based applications, user profiling obtained at random and relatively expensive cost borne by the recipient of advertising. This is exactly what makes advertising less attractive to the user so that the ads have not been appropriate to the target. Weaknesses of mobile advertising application system caused the system to accommodate the application is not the principle of good advertising, among others, the ability to display compelling ads, ads with a two-way communication, user interface according to the principle of HCI, the cost is affordable to the community and the ability to detect the behavior of consumers With the development of programming technologies on mobile devices are increasingly sophisticated, the capacity of GSM networks that adds greater reliability, increase computing capabilities on mobile devices, the ability of the application which is expected to be realized. Detection of user behavior and interactivity capabilities have an important role in generating targeted ads. Behavior of the user who performed at the time of receiving advertising will form a pattern that can be translated in the index of consumer behavior. The pattern was the subject of analysis to determine targets for advertising of a product to prospective customers need, so ads will be more effective and efficient.