Penerapan Strategi Orientasi Pasar Studi Kasus PT. Asuransi Jasa Indonesia (JASINDO)
Facing opportunities and competition, one strategy that can be applied by JASINDO is the market orientation strategy. JASINDO market orientation strategy measured using the basic principles of a market-oriented strategy consist intelligence information, information dissemination and responsiveness a...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Online Access: | https://repository.ugm.ac.id/118271/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58215 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | Facing opportunities and competition, one strategy that can be applied by
JASINDO is the market orientation strategy. JASINDO market orientation
strategy measured using the basic principles of a market-oriented strategy consist
intelligence information, information dissemination and responsiveness and its
supporting components consist of organizational structure, process design,
information technology, reward systems, leadership, culture, and competence
management. Data obtained from interviews with employees who have long work
experience with Jasindo and positioned in management structure. Interviews were
conducted in formal and informal conditions to obtain detailed and complimentary
information.
JASINDO market orientation strategy application have been able to apply
basic principles of a market-oriented strategy, but not for their supporting
components. Several components must be improved. Supporting components to
be developed include information technology, reward systems, leadership, and
culture. |
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