Penerapan Strategi Orientasi Pasar Studi Kasus PT. Asuransi Jasa Indonesia (JASINDO)
Facing opportunities and competition, one strategy that can be applied by JASINDO is the market orientation strategy. JASINDO market orientation strategy measured using the basic principles of a market-oriented strategy consist intelligence information, information dissemination and responsiveness a...
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[Yogyakarta] : Universitas Gadjah Mada
2013
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id-ugm-repo.1182712016-03-04T08:36:37Z https://repository.ugm.ac.id/118271/ Penerapan Strategi Orientasi Pasar Studi Kasus PT. Asuransi Jasa Indonesia (JASINDO) , Fanni Ichwan Faizal , Dr. Iin Mayasari, M.M., M.Si. ETD Facing opportunities and competition, one strategy that can be applied by JASINDO is the market orientation strategy. JASINDO market orientation strategy measured using the basic principles of a market-oriented strategy consist intelligence information, information dissemination and responsiveness and its supporting components consist of organizational structure, process design, information technology, reward systems, leadership, culture, and competence management. Data obtained from interviews with employees who have long work experience with Jasindo and positioned in management structure. Interviews were conducted in formal and informal conditions to obtain detailed and complimentary information. JASINDO market orientation strategy application have been able to apply basic principles of a market-oriented strategy, but not for their supporting components. Several components must be improved. Supporting components to be developed include information technology, reward systems, leadership, and culture. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Fanni Ichwan Faizal and , Dr. Iin Mayasari, M.M., M.Si. (2013) Penerapan Strategi Orientasi Pasar Studi Kasus PT. Asuransi Jasa Indonesia (JASINDO). UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58215 |
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ETD , Fanni Ichwan Faizal , Dr. Iin Mayasari, M.M., M.Si. Penerapan Strategi Orientasi Pasar Studi Kasus PT. Asuransi Jasa Indonesia (JASINDO) |
description |
Facing opportunities and competition, one strategy that can be applied by
JASINDO is the market orientation strategy. JASINDO market orientation
strategy measured using the basic principles of a market-oriented strategy consist
intelligence information, information dissemination and responsiveness and its
supporting components consist of organizational structure, process design,
information technology, reward systems, leadership, culture, and competence
management. Data obtained from interviews with employees who have long work
experience with Jasindo and positioned in management structure. Interviews were
conducted in formal and informal conditions to obtain detailed and complimentary
information.
JASINDO market orientation strategy application have been able to apply
basic principles of a market-oriented strategy, but not for their supporting
components. Several components must be improved. Supporting components to
be developed include information technology, reward systems, leadership, and
culture. |
format |
Theses and Dissertations NonPeerReviewed |
author |
, Fanni Ichwan Faizal , Dr. Iin Mayasari, M.M., M.Si. |
author_facet |
, Fanni Ichwan Faizal , Dr. Iin Mayasari, M.M., M.Si. |
author_sort |
, Fanni Ichwan Faizal |
title |
Penerapan Strategi Orientasi Pasar Studi Kasus PT. Asuransi Jasa Indonesia (JASINDO) |
title_short |
Penerapan Strategi Orientasi Pasar Studi Kasus PT. Asuransi Jasa Indonesia (JASINDO) |
title_full |
Penerapan Strategi Orientasi Pasar Studi Kasus PT. Asuransi Jasa Indonesia (JASINDO) |
title_fullStr |
Penerapan Strategi Orientasi Pasar Studi Kasus PT. Asuransi Jasa Indonesia (JASINDO) |
title_full_unstemmed |
Penerapan Strategi Orientasi Pasar Studi Kasus PT. Asuransi Jasa Indonesia (JASINDO) |
title_sort |
penerapan strategi orientasi pasar studi kasus pt. asuransi jasa indonesia (jasindo) |
publisher |
[Yogyakarta] : Universitas Gadjah Mada |
publishDate |
2013 |
url |
https://repository.ugm.ac.id/118271/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58215 |
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