Evaluasi Strategi Bisnis PT Honda Prospect Motor Dengan Menggunakan Customer-Based Brand Equity Model
Purpose � The purpose of this research is to evaluate PT Honda Prospect Motor (HPM) current strategy and to provide strategy suggestions according to Customer Based Brand Equity (CBBE) model. Methodology � The research was conducted by survey to respondents in Jakarta. Respondents selection for...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/119089/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59080 |
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| Institution: | Universitas Gadjah Mada |