Studi Customer Based Brand Equity pada Industri Keramik Lantai
Competition of tile industry in Indonesia is very high, it is caused by the many companies that play in this industry. To overcome this rivalry, a competitive advantage that can be realized in the form of brand equity is required. This research aims to measure the customer based brand equity in the...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/120311/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60333 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | Competition of tile industry in Indonesia is very high, it is caused by the many
companies that play in this industry. To overcome this rivalry, a competitive
advantage that can be realized in the form of brand equity is required. This
research aims to measure the customer based brand equity in the tile industry in
Indonesia that is represented by the brands ROMAN, MULIA, and ARWANA.
From the results of this research, it is acquired the value of brand equity of
ROMAN is 4.5129 |
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