Studi Customer Based Brand Equity pada Industri Keramik Lantai
Competition of tile industry in Indonesia is very high, it is caused by the many companies that play in this industry. To overcome this rivalry, a competitive advantage that can be realized in the form of brand equity is required. This research aims to measure the customer based brand equity in the...
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[Yogyakarta] : Universitas Gadjah Mada
2013
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id-ugm-repo.1203112016-03-04T08:28:24Z https://repository.ugm.ac.id/120311/ Studi Customer Based Brand Equity pada Industri Keramik Lantai , Bayu Permadi Putra , Dr. Slamet Santoso Sarwono, MBA, Ph.D ETD Competition of tile industry in Indonesia is very high, it is caused by the many companies that play in this industry. To overcome this rivalry, a competitive advantage that can be realized in the form of brand equity is required. This research aims to measure the customer based brand equity in the tile industry in Indonesia that is represented by the brands ROMAN, MULIA, and ARWANA. From the results of this research, it is acquired the value of brand equity of ROMAN is 4.5129 [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Bayu Permadi Putra and , Dr. Slamet Santoso Sarwono, MBA, Ph.D (2013) Studi Customer Based Brand Equity pada Industri Keramik Lantai. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60333 |
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ETD , Bayu Permadi Putra , Dr. Slamet Santoso Sarwono, MBA, Ph.D Studi Customer Based Brand Equity pada Industri Keramik Lantai |
| description |
Competition of tile industry in Indonesia is very high, it is caused by the many
companies that play in this industry. To overcome this rivalry, a competitive
advantage that can be realized in the form of brand equity is required. This
research aims to measure the customer based brand equity in the tile industry in
Indonesia that is represented by the brands ROMAN, MULIA, and ARWANA.
From the results of this research, it is acquired the value of brand equity of
ROMAN is 4.5129 |
| format |
Theses and Dissertations NonPeerReviewed |
| author |
, Bayu Permadi Putra , Dr. Slamet Santoso Sarwono, MBA, Ph.D |
| author_facet |
, Bayu Permadi Putra , Dr. Slamet Santoso Sarwono, MBA, Ph.D |
| author_sort |
, Bayu Permadi Putra |
| title |
Studi Customer Based Brand Equity pada Industri Keramik Lantai |
| title_short |
Studi Customer Based Brand Equity pada Industri Keramik Lantai |
| title_full |
Studi Customer Based Brand Equity pada Industri Keramik Lantai |
| title_fullStr |
Studi Customer Based Brand Equity pada Industri Keramik Lantai |
| title_full_unstemmed |
Studi Customer Based Brand Equity pada Industri Keramik Lantai |
| title_sort |
studi customer based brand equity pada industri keramik lantai |
| publisher |
[Yogyakarta] : Universitas Gadjah Mada |
| publishDate |
2013 |
| url |
https://repository.ugm.ac.id/120311/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60333 |
| _version_ |
1681231304090189824 |