THE MARKETING STRATEGI AND SWOT ANALYSIS OF ROEMAH DJAWA RESORT
This graduating paper aims at giving a brief information about the profil of Roemah Djawa Resort, especially the Korean-Javanese concept, good facilities and service. Furthermore, this graduating paper explain about SWOT analysis and its marketing strategy to attract the customers. The methods of co...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/121807/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61905 |
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| Institution: | Universitas Gadjah Mada |