PERBANDINGAN PENERAPAN REGIONAL BRANDING STUDI KASUS YOGYAKARTA DAN SOLO
Every place is unique, because it has an image itself. Almost all districts and cities in Indonesia in otonomi daerah, already started building their image by creating: slogan. However, almost all offering the same thing, which is about: cleanliness, beauty, prosperity, welfare, work ethic and cultu...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/124858/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65019 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | Every place is unique, because it has an image itself. Almost all districts
and cities in Indonesia in otonomi daerah, already started building their image by
creating: slogan. However, almost all offering the same thing, which is about:
cleanliness, beauty, prosperity, welfare, work ethic and culture. There needs to be
a clear positioning in building the image of a place. The goal is the place know
who the intended target and be more easily recognized by its target. Yogyakarta
and Solo are two areas that have a very close geographical-historical
relationship, but have a different positioning, Asia and Java.
This study aimed to describe-compare regional branding that applied in
Yogyakarta and Solo |
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