PERBANDINGAN PENERAPAN REGIONAL BRANDING STUDI KASUS YOGYAKARTA DAN SOLO

• Main Authors: , MOH AINUN NAJIB, , Prof. DR Ir. Achmad Djunaedi., MUP.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/124858/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65019
• Institution: Universitas Gadjah Mada

Every place is unique, because it has an image itself. Almost all districts and cities in Indonesia in otonomi daerah, already started building their image by creating: slogan. However, almost all offering the same thing, which is about: cleanliness, beauty, prosperity, welfare, work ethic and culture. There needs to be a clear positioning in building the image of a place. The goal is the place know who the intended target and be more easily recognized by its target. Yogyakarta and Solo are two areas that have a very close geographical-historical relationship, but have a different positioning, Asia and Java. This study aimed to describe-compare regional branding that applied in Yogyakarta and Solo