Studi atas Evaluasi dan Harapan Konsumen atas Atribut Mini Mart di Jakarta dan Bandung
This study aims to identify key attributes of retail business mini mart or convenience store that affects consumers in Indonesia. This study would also like to see the brand of mini mart where the choice of consumers in Indonesia. This study uses two stages, pre-study stage to get the attributes tha...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/125667/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65838 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | This study aims to identify key attributes of retail business mini mart or
convenience store that affects consumers in Indonesia. This study would also like
to see the brand of mini mart where the choice of consumers in Indonesia. This
study uses two stages, pre-study stage to get the attributes that consumers are
expected to mini mart. Attributes gained through pre-study stage will then be used
as a survey instrument to develop questionnaire, which is used as the main data
collection tool. Survey data collection was conducted to 150 respondents in
Jakarta and 150 respondents in Bandung.
Result of this study, for category of mini marts, Alfamart is still the number
one consumer choice both in Jakarta and Bandung. And for the second rank is
Indomaret. Key attributes that affect consumers to shop in mini mart rather than
stores with other format, are as follows: location that is close to home or office, as
it help customers to fulfill their urgent needs |
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