Studi atas Evaluasi dan Harapan Konsumen atas Atribut Mini Mart di Jakarta dan Bandung

• Main Authors: , Stefianus Jatiman, , Dr. Ike Janita Dewi, MBA.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/125667/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65838
• Institution: Universitas Gadjah Mada

This study aims to identify key attributes of retail business mini mart or convenience store that affects consumers in Indonesia. This study would also like to see the brand of mini mart where the choice of consumers in Indonesia. This study uses two stages, pre-study stage to get the attributes that consumers are expected to mini mart. Attributes gained through pre-study stage will then be used as a survey instrument to develop questionnaire, which is used as the main data collection tool. Survey data collection was conducted to 150 respondents in Jakarta and 150 respondents in Bandung. Result of this study, for category of mini marts, Alfamart is still the number one consumer choice both in Jakarta and Bandung. And for the second rank is Indomaret. Key attributes that affect consumers to shop in mini mart rather than stores with other format, are as follows: location that is close to home or office, as it help customers to fulfill their urgent needs