THE MARKETING MIX AND PSYCHOLOGICAL THEORY APPROACH OF THE KALIMILK YOGYAKARTA
The research of this graduating paper discusses about The Kalimilk as one of the restaurants that provides milk in its main menu in Yogyakarta. The research discusses about marketing strategy, also the strategies The Kalimilk uses to attract its customers using 2 theories. The theories are Marketing...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/129713/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=70109 |
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| Institution: | Universitas Gadjah Mada |