PENGARUH HARGA, PELAYANAN, CITRA DAN KEAMANAN TERHADAP MOTIVASI PENUMPANG MEMILIH MASKAPAI GARUDA INDONESIA

PENGARUH HARGA, PELAYANAN, CITRA DAN KEAMANAN TERHADAP MOTIVASI PENUMPANG MEMILIH MASKAPAI GARUDA INDONESIA

This study discusses about the influences of price, service, image and safety of an airline against the passengers buying interest/ motivation in using airline. The analysis of these study is done by taking a population from passengers of Garuda Indonesia Airline. The method used in this study is qu...

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Bibliographic Details
Main Authors: , LUKMAN FAIZAL RACHMAN, , Fahmi Prihantoro, S.S., S.H., M.A.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/130400/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=70821
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Institution: Universitas Gadjah Mada

Internet

https://repository.ugm.ac.id/130400/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=70821

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