PENGARUH HARGA, PELAYANAN, CITRA DAN KEAMANAN TERHADAP MOTIVASI PENUMPANG MEMILIH MASKAPAI GARUDA INDONESIA

• Main Authors: , LUKMAN FAIZAL RACHMAN, , Fahmi Prihantoro, S.S., S.H., M.A.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2014
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/130400/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=70821
• Institution: Universitas Gadjah Mada

This study discusses about the influences of price, service, image and safety of an airline against the passengers buying interest/ motivation in using airline. The analysis of these study is done by taking a population from passengers of Garuda Indonesia Airline. The method used in this study is quantitative by using questionnaires as a tool to gather information from respondents. Respondents were determined based on whether or not their used the service of Garuda Indonesia, so this study can be said to be using a purposive sampling method (nonprobability sampling). The survey was conducted by taking a sample of 100 passengers of Garuda Indonesia. This study aims to determine what factors that could be influence the passengers buying interest/ motivation and to describe what is the most important factor according to passengers perception on their buying interest/ motivation in selecting a flight service. The results obtained in this study indicate that there is a relationship between price, service, image and safety of their buying interest. The results of this study also showed that the image of the airline is the most important factor to influence the passengers buying interest/ motivation.