PENGARUH HARGA, PELAYANAN, CITRA DAN KEAMANAN TERHADAP MOTIVASI PENUMPANG MEMILIH MASKAPAI GARUDA INDONESIA
This study discusses about the influences of price, service, image and safety of an airline against the passengers buying interest/ motivation in using airline. The analysis of these study is done by taking a population from passengers of Garuda Indonesia Airline. The method used in this study is qu...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/130400/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=70821 |
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| Institution: | Universitas Gadjah Mada |