REPRESENTASI BRAND IMAGE MELALUI KARAKTER STICKER LINE MESSENGER (Analisis Semiotika Visual terhadap Karakter Sticker Chocolatos)

• Main Authors: , ADINDA AYU FIDDIINI, , Drs. Widodo Agus Setianto, M.Si
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2014
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/132182/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72702
• Institution: Universitas Gadjah Mada

Brand maintenance is highly required in order to making the endurance and existence of a brand. There are so many variations that can be chosen in communicative way to convey a good image through the message. Free stickers provided by Chocolatos in LINE messenger is one of those examples. Chocolatos becomes the pioneer as free sticker company provider in Indonesia for branding purposes. LINE messenger as one of popular instant messenger that provide sticker sharing between their user with more than 100 millions users only on 3 months since its advent becomes one the variety ways that can be utilized by Chocolatos on its marketing communication movement. Visual semiotics is used to examine any of visual signs that can be found and associated to the brand image representation which tried to be assembled by Chocolatos. Furthermore, sticker not only can be seen as the result of graphic design but also contain of meaning at connotative stage which represented Chocolatos� brand image through its visual signs. Chocolatos has put some relevant and latent message through every lexias that depicted on its sticker. It leads into the principal of representation that declared by Chocolatos as their images, which linked to its existence on wafer stick business competition. Stickers that can be seen visually have some larger implicit, plural, and astonishing meaning crated on massive ways in this addictive technological era.