REPRESENTASI BRAND IMAGE MELALUI KARAKTER STICKER LINE MESSENGER (Analisis Semiotika Visual terhadap Karakter Sticker Chocolatos)

Brand maintenance is highly required in order to making the endurance and existence of a brand. There are so many variations that can be chosen in communicative way to convey a good image through the message. Free stickers provided by Chocolatos in LINE messenger is one of those examples. Chocolatos...

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Bibliographic Details
Main Authors: , ADINDA AYU FIDDIINI, , Drs. Widodo Agus Setianto, M.Si
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/132182/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72702
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Institution: Universitas Gadjah Mada

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