REPRESENTASI BRAND IMAGE MELALUI KARAKTER STICKER LINE MESSENGER (Analisis Semiotika Visual terhadap Karakter Sticker Chocolatos)
Brand maintenance is highly required in order to making the endurance and existence of a brand. There are so many variations that can be chosen in communicative way to convey a good image through the message. Free stickers provided by Chocolatos in LINE messenger is one of those examples. Chocolatos...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/132182/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72702 |
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| Institution: | Universitas Gadjah Mada |
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