Constructing Kansei Database Using Conjoint Analysis To assist Product Development of Fashion Bag Design Based On Consumer's Image

• Main Author: Perpustakaan UGM, i-lib
• Format: Article NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2005
• Subjects: Jurnal i-lib UGM
• Online Access: https://repository.ugm.ac.id/23288/; http://i-lib.ugm.ac.id/jurnal/download.php?dataId=6232
• Institution: Universitas Gadjah Mada

In the case of fashion product, the consumer's image is very important as the decisive factor in the development of product design. Kansei engineering, as a kind of human ergonomic technology provides an effective approach to address image issues. The object in this research is natural fashion...