Normative Moderators Of Impulse

Prior research has presented the moderating 'vie of normative evaluations in the relationship between the impulsive buying trait and consumers' buying, behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflective! y and immediately can be pe...

Full description

Saved in:
Bibliographic Details
Main Author: Perpustakaan UGM, i-lib
Format: Article NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2003
Subjects:
Online Access:https://repository.ugm.ac.id/25476/
http://i-lib.ugm.ac.id/jurnal/download.php?dataId=8471
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universitas Gadjah Mada
Description
Summary:Prior research has presented the moderating 'vie of normative evaluations in the relationship between the impulsive buying trait and consumers' buying, behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflective! y and immediately can be perceived as a factor which describes buying impulsiveness. This article also shows conceptual and empirical evidence that there is some support pr the moderating role of normative evaluations in the relationship between buying impulsiveness and impulse buying behaviors. Siknificance occurs when consumers believe that act on impulse is suitable. The result suggests that consumers normative evaluation can moderate the link between the milt and behavioral aspects ()1. impulse buying. Keywords: buying impulsiveness: impulse buying: normative evaluations