Normative Moderators Of Impulse
Prior research has presented the moderating 'vie of normative evaluations in the relationship between the impulsive buying trait and consumers' buying, behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflective! y and immediately can be pe...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2003
|
| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/25476/ http://i-lib.ugm.ac.id/jurnal/download.php?dataId=8471 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universitas Gadjah Mada |
| Summary: | Prior research has presented the moderating 'vie of normative evaluations in the relationship between the impulsive buying trait and consumers' buying, behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflective! y and immediately can be perceived as a factor which describes buying impulsiveness. This article also shows conceptual and empirical evidence that there is some support pr the moderating role of normative evaluations in the relationship between buying impulsiveness and impulse buying behaviors. Siknificance occurs when consumers believe that act on impulse is suitable. The result suggests that consumers normative evaluation can moderate the link between the milt and behavioral aspects ()1. impulse buying.
Keywords: buying impulsiveness: impulse buying: normative evaluations |
|---|