Normative Moderators Of Impulse

Prior research has presented the moderating 'vie of normative evaluations in the relationship between the impulsive buying trait and consumers' buying, behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflective! y and immediately can be pe...

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Main Author: Perpustakaan UGM, i-lib
Format: Article NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2003
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Online Access:https://repository.ugm.ac.id/25476/
http://i-lib.ugm.ac.id/jurnal/download.php?dataId=8471
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spelling id-ugm-repo.254762014-06-18T00:30:23Z https://repository.ugm.ac.id/25476/ Normative Moderators Of Impulse Perpustakaan UGM, i-lib Jurnal i-lib UGM Prior research has presented the moderating 'vie of normative evaluations in the relationship between the impulsive buying trait and consumers' buying, behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflective! y and immediately can be perceived as a factor which describes buying impulsiveness. This article also shows conceptual and empirical evidence that there is some support pr the moderating role of normative evaluations in the relationship between buying impulsiveness and impulse buying behaviors. Siknificance occurs when consumers believe that act on impulse is suitable. The result suggests that consumers normative evaluation can moderate the link between the milt and behavioral aspects ()1. impulse buying. Keywords: buying impulsiveness: impulse buying: normative evaluations [Yogyakarta] : Universitas Gadjah Mada 2003 Article NonPeerReviewed Perpustakaan UGM, i-lib (2003) Normative Moderators Of Impulse. Jurnal i-lib UGM. http://i-lib.ugm.ac.id/jurnal/download.php?dataId=8471
institution Universitas Gadjah Mada
building UGM Library
country Indonesia
collection Repository Civitas UGM
topic Jurnal i-lib UGM
spellingShingle Jurnal i-lib UGM
Perpustakaan UGM, i-lib
Normative Moderators Of Impulse
description Prior research has presented the moderating 'vie of normative evaluations in the relationship between the impulsive buying trait and consumers' buying, behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflective! y and immediately can be perceived as a factor which describes buying impulsiveness. This article also shows conceptual and empirical evidence that there is some support pr the moderating role of normative evaluations in the relationship between buying impulsiveness and impulse buying behaviors. Siknificance occurs when consumers believe that act on impulse is suitable. The result suggests that consumers normative evaluation can moderate the link between the milt and behavioral aspects ()1. impulse buying. Keywords: buying impulsiveness: impulse buying: normative evaluations
format Article
NonPeerReviewed
author Perpustakaan UGM, i-lib
author_facet Perpustakaan UGM, i-lib
author_sort Perpustakaan UGM, i-lib
title Normative Moderators Of Impulse
title_short Normative Moderators Of Impulse
title_full Normative Moderators Of Impulse
title_fullStr Normative Moderators Of Impulse
title_full_unstemmed Normative Moderators Of Impulse
title_sort normative moderators of impulse
publisher [Yogyakarta] : Universitas Gadjah Mada
publishDate 2003
url https://repository.ugm.ac.id/25476/
http://i-lib.ugm.ac.id/jurnal/download.php?dataId=8471
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