Normative Moderators Of Impulse
Prior research has presented the moderating 'vie of normative evaluations in the relationship between the impulsive buying trait and consumers' buying, behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflective! y and immediately can be pe...
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[Yogyakarta] : Universitas Gadjah Mada
2003
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id-ugm-repo.254762014-06-18T00:30:23Z https://repository.ugm.ac.id/25476/ Normative Moderators Of Impulse Perpustakaan UGM, i-lib Jurnal i-lib UGM Prior research has presented the moderating 'vie of normative evaluations in the relationship between the impulsive buying trait and consumers' buying, behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflective! y and immediately can be perceived as a factor which describes buying impulsiveness. This article also shows conceptual and empirical evidence that there is some support pr the moderating role of normative evaluations in the relationship between buying impulsiveness and impulse buying behaviors. Siknificance occurs when consumers believe that act on impulse is suitable. The result suggests that consumers normative evaluation can moderate the link between the milt and behavioral aspects ()1. impulse buying. Keywords: buying impulsiveness: impulse buying: normative evaluations [Yogyakarta] : Universitas Gadjah Mada 2003 Article NonPeerReviewed Perpustakaan UGM, i-lib (2003) Normative Moderators Of Impulse. Jurnal i-lib UGM. http://i-lib.ugm.ac.id/jurnal/download.php?dataId=8471 |
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Universitas Gadjah Mada |
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UGM Library |
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Indonesia |
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Repository Civitas UGM |
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Jurnal i-lib UGM |
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Jurnal i-lib UGM Perpustakaan UGM, i-lib Normative Moderators Of Impulse |
| description |
Prior research has presented the moderating 'vie of normative evaluations in the relationship between the impulsive buying trait and consumers' buying, behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflective! y and immediately can be perceived as a factor which describes buying impulsiveness. This article also shows conceptual and empirical evidence that there is some support pr the moderating role of normative evaluations in the relationship between buying impulsiveness and impulse buying behaviors. Siknificance occurs when consumers believe that act on impulse is suitable. The result suggests that consumers normative evaluation can moderate the link between the milt and behavioral aspects ()1. impulse buying.
Keywords: buying impulsiveness: impulse buying: normative evaluations |
| format |
Article NonPeerReviewed |
| author |
Perpustakaan UGM, i-lib |
| author_facet |
Perpustakaan UGM, i-lib |
| author_sort |
Perpustakaan UGM, i-lib |
| title |
Normative Moderators Of Impulse |
| title_short |
Normative Moderators Of Impulse |
| title_full |
Normative Moderators Of Impulse |
| title_fullStr |
Normative Moderators Of Impulse |
| title_full_unstemmed |
Normative Moderators Of Impulse |
| title_sort |
normative moderators of impulse |
| publisher |
[Yogyakarta] : Universitas Gadjah Mada |
| publishDate |
2003 |
| url |
https://repository.ugm.ac.id/25476/ http://i-lib.ugm.ac.id/jurnal/download.php?dataId=8471 |
| _version_ |
1681218592559857664 |