Normative Moderators Of Impulse
Prior research has presented the moderating 'vie of normative evaluations in the relationship between the impulsive buying trait and consumers' buying, behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflective! y and immediately can be pe...
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| Format: | Article NonPeerReviewed |
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[Yogyakarta] : Universitas Gadjah Mada
2003
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| Online Access: | https://repository.ugm.ac.id/25476/ http://i-lib.ugm.ac.id/jurnal/download.php?dataId=8471 |
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| Institution: | Universitas Gadjah Mada |