Pengaruh kredibilitas perusahaan dan kredibilitas model iklan pada sikap konsumen terhadap iklan televisi :: Kasus pada iklan OVALE di Televisi
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2004
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/64117/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=24982 |
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| Institution: | Universitas Gadjah Mada |
