THE IMPACT OF GREEN MARKETING STRATEGY, GREEN KNOWLEDGE AND ENVIRONMENTAL CONCERN ON CUSTOMER PREFERENCE AND GREEN PURCHASE INTENTION: A Study of Green Hard Drive From Western Digital in Indonesia
This research take Green Power harddrive produced by Western Digital as the green product being examined. This research has two objectives, first is to examine the impact of Western Digital�s green marketing mix, customer green knowledge and environmental concern into customer preference toward gr...
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| Format: | Theses and Dissertations NonPeerReviewed |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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| Online Access: | https://repository.ugm.ac.id/98234/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53445 |
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id-ugm-repo.982342016-03-04T08:46:59Z https://repository.ugm.ac.id/98234/ THE IMPACT OF GREEN MARKETING STRATEGY, GREEN KNOWLEDGE AND ENVIRONMENTAL CONCERN ON CUSTOMER PREFERENCE AND GREEN PURCHASE INTENTION: A Study of Green Hard Drive From Western Digital in Indonesia , Hendry Mardiyansah , Prof. Dr. Basu Swastha Dharmesta, MBA ETD This research take Green Power harddrive produced by Western Digital as the green product being examined. This research has two objectives, first is to examine the impact of Western Digital�s green marketing mix, customer green knowledge and environmental concern into customer preference toward green power harddrive [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , Hendry Mardiyansah and , Prof. Dr. Basu Swastha Dharmesta, MBA (2012) THE IMPACT OF GREEN MARKETING STRATEGY, GREEN KNOWLEDGE AND ENVIRONMENTAL CONCERN ON CUSTOMER PREFERENCE AND GREEN PURCHASE INTENTION: A Study of Green Hard Drive From Western Digital in Indonesia. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53445 |
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UGM Library |
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Indonesia |
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ETD , Hendry Mardiyansah , Prof. Dr. Basu Swastha Dharmesta, MBA THE IMPACT OF GREEN MARKETING STRATEGY, GREEN KNOWLEDGE AND ENVIRONMENTAL CONCERN ON CUSTOMER PREFERENCE AND GREEN PURCHASE INTENTION: A Study of Green Hard Drive From Western Digital in Indonesia |
| description |
This research take Green Power harddrive produced by Western Digital as
the green product being examined. This research has two objectives, first is to
examine the impact of Western Digital�s green marketing mix, customer green
knowledge and environmental concern into customer preference toward green
power harddrive |
| format |
Theses and Dissertations NonPeerReviewed |
| author |
, Hendry Mardiyansah , Prof. Dr. Basu Swastha Dharmesta, MBA |
| author_facet |
, Hendry Mardiyansah , Prof. Dr. Basu Swastha Dharmesta, MBA |
| author_sort |
, Hendry Mardiyansah |
| title |
THE IMPACT OF GREEN MARKETING STRATEGY, GREEN KNOWLEDGE AND ENVIRONMENTAL CONCERN ON CUSTOMER PREFERENCE AND GREEN PURCHASE INTENTION: A Study of Green Hard Drive From Western Digital in Indonesia |
| title_short |
THE IMPACT OF GREEN MARKETING STRATEGY, GREEN KNOWLEDGE AND ENVIRONMENTAL CONCERN ON CUSTOMER PREFERENCE AND GREEN PURCHASE INTENTION: A Study of Green Hard Drive From Western Digital in Indonesia |
| title_full |
THE IMPACT OF GREEN MARKETING STRATEGY, GREEN KNOWLEDGE AND ENVIRONMENTAL CONCERN ON CUSTOMER PREFERENCE AND GREEN PURCHASE INTENTION: A Study of Green Hard Drive From Western Digital in Indonesia |
| title_fullStr |
THE IMPACT OF GREEN MARKETING STRATEGY, GREEN KNOWLEDGE AND ENVIRONMENTAL CONCERN ON CUSTOMER PREFERENCE AND GREEN PURCHASE INTENTION: A Study of Green Hard Drive From Western Digital in Indonesia |
| title_full_unstemmed |
THE IMPACT OF GREEN MARKETING STRATEGY, GREEN KNOWLEDGE AND ENVIRONMENTAL CONCERN ON CUSTOMER PREFERENCE AND GREEN PURCHASE INTENTION: A Study of Green Hard Drive From Western Digital in Indonesia |
| title_sort |
impact of green marketing strategy, green knowledge and environmental concern on customer preference and green purchase intention: a study of green hard drive from western digital in indonesia |
| publisher |
[Yogyakarta] : Universitas Gadjah Mada |
| publishDate |
2012 |
| url |
https://repository.ugm.ac.id/98234/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53445 |
| _version_ |
1681230318859714560 |