ANALISIS PENGARUH STRATEGI PENETAPAN HARGA MURAH UNTUK PANGGILAN SESAMA OPERATOR (INTERNAL CALL) PADA PERILAKU KONSUMEN DALAM MEMILIH DAN MEMBELI PRODUK ESIA PRABAYAR DI WILAYAH JABODETABEK

• المؤلفون الرئيسيون: , Setiawan Parikesit Kencana, , Prof. Dr. Bapak Basu Swastha Dharmmesta, M.B.A.
• التنسيق: Theses and Dissertations NonPeerReviewed
• منشور في: [Yogyakarta] : Universitas Gadjah Mada 2012
• الموضوعات: ETD
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/98344/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53491

The study aimed to analysis influence of the implementation strategies at a low price for internal call (onnet) on consumer behavior in selecting and buying Esia prepaid products in the Greater Jakarta area. The variables used in this study are based on the foundation of the existing theory and prev...