ANALISIS PENGARUH STRATEGI PENETAPAN HARGA MURAH UNTUK PANGGILAN SESAMA OPERATOR (INTERNAL CALL) PADA PERILAKU KONSUMEN DALAM MEMILIH DAN MEMBELI PRODUK ESIA PRABAYAR DI WILAYAH JABODETABEK

• Main Authors: , Setiawan Parikesit Kencana, , Prof. Dr. Bapak Basu Swastha Dharmmesta, M.B.A.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2012
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/98344/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53491
• Institution: Universitas Gadjah Mada

The study aimed to analysis influence of the implementation strategies at a low price for internal call (onnet) on consumer behavior in selecting and buying Esia prepaid products in the Greater Jakarta area. The variables used in this study are based on the foundation of the existing theory and prev...