ANALISIS PENGARUH STRATEGI PENETAPAN HARGA MURAH UNTUK PANGGILAN SESAMA OPERATOR (INTERNAL CALL) PADA PERILAKU KONSUMEN DALAM MEMILIH DAN MEMBELI PRODUK ESIA PRABAYAR DI WILAYAH JABODETABEK

ANALISIS PENGARUH STRATEGI PENETAPAN HARGA MURAH UNTUK PANGGILAN SESAMA OPERATOR (INTERNAL CALL) PADA PERILAKU KONSUMEN DALAM MEMILIH DAN MEMBELI PRODUK ESIA PRABAYAR DI WILAYAH JABODETABEK

The study aimed to analysis influence of the implementation strategies at a low price for internal call (onnet) on consumer behavior in selecting and buying Esia prepaid products in the Greater Jakarta area. The variables used in this study are based on the foundation of the existing theory and prev...

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Bibliographic Details
Main Authors: , Setiawan Parikesit Kencana, , Prof. Dr. Bapak Basu Swastha Dharmmesta, M.B.A.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/98344/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53491
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Institution: Universitas Gadjah Mada

Internet

https://repository.ugm.ac.id/98344/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53491

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