ANALISIS STRATEGI BERSAING PT. KAO INDONESIA PADA INDUSTRI FAST MOVING CONSUMER GOODS DI INDONESIA

Current condition in Indonesia FMCG industry competition becomes more intense and competitive. The number of Indonesian society needs to continue to increase causing producer race to gain market share. Manufacturers strive to create innovative product to suit customers needs. Diverse needs of these...

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Bibliographic Details
Main Authors: , Gading Giarono, , Dr. Amin Wibowo, M.B.A., Ph.D.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/99654/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55799
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Institution: Universitas Gadjah Mada

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