ANALISIS PENGARUH PRODUCT QUALITY, PERCEIVED QUALITY, PERCEIVED VALUE DAN PROMOTION TERHADAP KEPUASAN PELANGGAN

The aim of this research study is to find out the most important factors that affect to customer satisfaction to the Kartu As customers. Which level of complaint increase during the price war in this hyper competition industry. This paper discusses the relationship between product quality, perceived...

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Main Authors:	, Nur Hidayat Dwi Santoso, , Dr. John Suprihanto, M.Soc.Sc.
Format:	Theses and Dissertations NonPeerReviewed
Published:	[Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:	ETD
Online Access:	https://repository.ugm.ac.id/99755/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55819
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Institution:	Universitas Gadjah Mada

id	id-ugm-repo.99755
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spelling	id-ugm-repo.997552016-03-04T08:48:06Z https://repository.ugm.ac.id/99755/ ANALISIS PENGARUH PRODUCT QUALITY, PERCEIVED QUALITY, PERCEIVED VALUE DAN PROMOTION TERHADAP KEPUASAN PELANGGAN , Nur Hidayat Dwi Santoso , Dr. John Suprihanto, M.Soc.Sc. ETD The aim of this research study is to find out the most important factors that affect to customer satisfaction to the Kartu As customers. Which level of complaint increase during the price war in this hyper competition industry. This paper discusses the relationship between product quality, perceived quality, perceived value and promotion with customer satisfaction that involve 100 respondent from Kartu As with purposive sampling methods The study concluded that four independent variables have significant impact to customers satisfaction, that shows on multiple linear regression equation: CUS= 0.582 + 0.186PRQ + 0,146PEQ + 0,180PEV + 0.397PRO + error With level of explanation of independent variable to dependent variable achieve 74.7%. [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , Nur Hidayat Dwi Santoso and , Dr. John Suprihanto, M.Soc.Sc. (2012) ANALISIS PENGARUH PRODUCT QUALITY, PERCEIVED QUALITY, PERCEIVED VALUE DAN PROMOTION TERHADAP KEPUASAN PELANGGAN. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55819
institution	Universitas Gadjah Mada
building	UGM Library
country	Indonesia
collection	Repository Civitas UGM
topic	ETD
spellingShingle	ETD , Nur Hidayat Dwi Santoso , Dr. John Suprihanto, M.Soc.Sc. ANALISIS PENGARUH PRODUCT QUALITY, PERCEIVED QUALITY, PERCEIVED VALUE DAN PROMOTION TERHADAP KEPUASAN PELANGGAN
description	The aim of this research study is to find out the most important factors that affect to customer satisfaction to the Kartu As customers. Which level of complaint increase during the price war in this hyper competition industry. This paper discusses the relationship between product quality, perceived quality, perceived value and promotion with customer satisfaction that involve 100 respondent from Kartu As with purposive sampling methods The study concluded that four independent variables have significant impact to customers satisfaction, that shows on multiple linear regression equation: CUS= 0.582 + 0.186PRQ + 0,146PEQ + 0,180PEV + 0.397PRO + error With level of explanation of independent variable to dependent variable achieve 74.7%.
format	Theses and Dissertations NonPeerReviewed
author	, Nur Hidayat Dwi Santoso , Dr. John Suprihanto, M.Soc.Sc.
author_facet	, Nur Hidayat Dwi Santoso , Dr. John Suprihanto, M.Soc.Sc.
author_sort	, Nur Hidayat Dwi Santoso
title	ANALISIS PENGARUH PRODUCT QUALITY, PERCEIVED QUALITY, PERCEIVED VALUE DAN PROMOTION TERHADAP KEPUASAN PELANGGAN
title_short	ANALISIS PENGARUH PRODUCT QUALITY, PERCEIVED QUALITY, PERCEIVED VALUE DAN PROMOTION TERHADAP KEPUASAN PELANGGAN
title_full	ANALISIS PENGARUH PRODUCT QUALITY, PERCEIVED QUALITY, PERCEIVED VALUE DAN PROMOTION TERHADAP KEPUASAN PELANGGAN
title_fullStr	ANALISIS PENGARUH PRODUCT QUALITY, PERCEIVED QUALITY, PERCEIVED VALUE DAN PROMOTION TERHADAP KEPUASAN PELANGGAN
title_full_unstemmed	ANALISIS PENGARUH PRODUCT QUALITY, PERCEIVED QUALITY, PERCEIVED VALUE DAN PROMOTION TERHADAP KEPUASAN PELANGGAN
title_sort	analisis pengaruh product quality, perceived quality, perceived value dan promotion terhadap kepuasan pelanggan
publisher	[Yogyakarta] : Universitas Gadjah Mada
publishDate	2012
url	https://repository.ugm.ac.id/99755/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55819
_version_	1681230604930121728

ANALISIS PENGARUH PRODUCT QUALITY, PERCEIVED QUALITY, PERCEIVED VALUE DAN PROMOTION TERHADAP KEPUASAN PELANGGAN

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