From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies

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Bibliographic Details
Main Authors: Aliah Hanim Mohd Salleh, Mohd. Helmi Abd. Rahim
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysian 1995
Online Access:http://journalarticle.ukm.my/4811/1/V11_2.pdf
http://journalarticle.ukm.my/4811/
http://www.ukm.my/jkom
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Institution: Universiti Kebangsaan Malaysia
Language: English
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Summary:please refer fulltext