From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies

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Bibliographic Details
Main Authors:	Aliah Hanim Mohd Salleh, Mohd. Helmi Abd. Rahim
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysian 1995
Online Access:	http://journalarticle.ukm.my/4811/1/V11_2.pdf http://journalarticle.ukm.my/4811/ http://www.ukm.my/jkom
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Institution:	Universiti Kebangsaan Malaysia
Language:	English

id	my-ukm.journal.4811
record_format	eprints
spelling	my-ukm.journal.48112016-12-14T06:37:01Z http://journalarticle.ukm.my/4811/ From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies Aliah Hanim Mohd Salleh, Mohd. Helmi Abd. Rahim, please refer fulltext Universiti Kebangsaan Malaysian 1995 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/4811/1/V11_2.pdf Aliah Hanim Mohd Salleh, and Mohd. Helmi Abd. Rahim, (1995) From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies. Jurnal Komunikasi ; Malaysian Journal of Communication, 11 . pp. 31-41. ISSN 0128-1496 http://www.ukm.my/jkom
institution	Universiti Kebangsaan Malaysia
building	Perpustakaan Tun Sri Lanang Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Kebangsaan Malaysia
content_source	UKM Journal Article Repository
url_provider	http://journalarticle.ukm.my/
language	English
description	please refer fulltext
format	Article
author	Aliah Hanim Mohd Salleh, Mohd. Helmi Abd. Rahim,
spellingShingle	Aliah Hanim Mohd Salleh, Mohd. Helmi Abd. Rahim, From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
author_facet	Aliah Hanim Mohd Salleh, Mohd. Helmi Abd. Rahim,
author_sort	Aliah Hanim Mohd Salleh,
title	From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
title_short	From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
title_full	From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
title_fullStr	From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
title_full_unstemmed	From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
title_sort	from transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
publisher	Universiti Kebangsaan Malaysian
publishDate	1995
url	http://journalarticle.ukm.my/4811/1/V11_2.pdf http://journalarticle.ukm.my/4811/ http://www.ukm.my/jkom
_version_	1643736209929797632

From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies

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