From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysian
1995
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| Online Access: | http://journalarticle.ukm.my/4811/1/V11_2.pdf http://journalarticle.ukm.my/4811/ http://www.ukm.my/jkom |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |
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